The website's outdated design presents a significant hurdle to an optimal user experience. The cluttered layout and convoluted navigation impede seamless exploration, while the ticket purchase process lacks clarity and ease of use. Users encounter difficulty in discerning essential information, leading to frustration and disengagement. The website's shortcomings undermine its potential as a valuable resource for visitors, detracting from the overall park experience.
To better understand our product, the intricacies of the market, and to set precise goals, we conducted a thorough competitive analysis. Additionally, we connected with amusement park enthusiasts through interviews and surveys, questioning them about their experiences and problems to discover their needs.
